Meet Frenzy (Mascot Design)

Frenzy is an AHL (American Hockey League) mascot for the San Jose Barracuda hockey team. My team and I had the privilege of working with the San Jose Sharks organization and the Mascot company on the development of the character. After many hours of collaboration throughout the design process we came up with a mascot that is beloved by many and undeniably cool.

First draft of Frenzy from the Mascot Company
A few design notes for the Mascot Company and the character begins to take shape
Additional design elements:  enlarging teeth element, eye and brow type and foot wear. Originally we wanted ice skates but settled on sneakers for better usability.
Another version of the character and a few more refinements
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